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There are moments when the world of Officine Mattio speaks louder than words ever could. All you have to do is experience it.
That’s the idea behind Officine Mattio DNA, our new project dedicated to our owners, designed to bring them to the heart of our universe through experiences that bring together territory, culture, craftsmanship and cycling.
The first edition takes its name from Triple Crown, an Officine Mattio dealer in La Turbie, France, and the final stage of our journey: the place chosen for the exclusive preview of our new bicycle.
But before reaching our destination, there was a story to be lived.
The roots of Officine Mattio
It all began in Cuneo, at our HQ. Here our owners stepped into the heart of Officine Mattio: they explored our spaces, discovered our painting department and followed firsthand the process that transforms a raw frame into a finished bicycle.
To complete the experience, our CEO told our story in person: our origins, our vision and the values that continue to guide every project we undertake.
And then, we set off.
Three regions. Five days. One journey.
Five days in the saddle, from Cuneo to the French Riviera, crossing different territories and landscapes: the mountains of Piedmont, the hills of the Langhe and the coastline of Liguria, all the way to France.
Each stage added a new chapter to the journey, leading to our arrival in La Turbie, where the most eagerly anticipated moment awaited the participants.
The reveal
At our destination, Triple Crown, our owners were given an exclusive first look at the new Officine Mattio. A special moment, reserved for those who shared this first experience with us.
The presentation was also a chance to see craftsmanship take shape live. During the event, an artist from AMANO hand-painted one of our frames, turning the presentation into a meeting of design, craftsmanship and artistic expression.
We want Officine Mattio DNA to become a journey built on authentic experiences, privileged access and moments shared together. Because our world goes far beyond a bicycle: it takes shape through the people who share it, the places we ride through and the stories we create along the way.
The first chapter is written. The journey continues.
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