Choose to be means choosing to have the right attitude, the best approach in every situation — in
a competition, on the road, in the office, at home. The most important thing is not to remain
passive, because when we do not make any decision, when we miss the chance to choose,
someone else chooses for us: the other people, society, events that are triggered by inertia.
Choose to be what you want, but above all, choose to choose.
The concept of choice, willpower, taking a stand embraces the world of sports, competitive racing, pure cycling, and at the same time everyone's daily life, which is studded with small big choices.
Self-motivation the night before an important race, the instant before a difficult climb, the will to hold on to the finish line: all this is choosing to make it, all this is choosing to be bold, to be strong, to be victorious.
The invitation to choose extends to the dimension of being, identity and self-expression, as an exhortation to conscious freedom.
Choose to be whoever you want to be, because you can, because you are free. Don't be afraid of contradictions, for human nature thrives on contradictions — one day you feel bold, one day you feel more cautious, one day you want to be in the spotlight, one day you prefer an understated and refined style, but you are always yourself.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |